About Us

Land Rover Roanoke

A quality vehicle is necessary for drivers in Virginia. That's why Land Rover Roanoke invites all drivers in surrounding areas to visit our dealership. We have amazing inventories that offer new, used, and certified pre-owned Land Rover models that vary in body style and trim levels. Here's how our dealership is set apart from others in the area.

We are a family-owned group of dealerships that have been operating for more than 35 years. Even after 35 years, our dealership remains strong, is known to be one of the largest automotive groups in Virginia. Our top priority is the customer and the customer only. We meet different people every day that has an interest in the many models and services we provide. We make sure everything we do is done with care and precision so the customer can get the quality they deserve.

Whether you're getting your vehicle serviced, ordering car parts, or simply asking questions about our models, our team will know what to do and complete what you need in accordance with the manufacturer.

The Farrell Family

For more than 25 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.

  1. Land Rover Roanoke

    5000 Franklin Road SW
    Roanoke, VA 24014

    • Sales: (888) 251-7295
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Get in Touch

  • Contact our Sales Department at: (888) 251-7295
  • Monday9:00 AM - 7:00 PM
  • Tuesday9:00 AM - 7:00 PM
  • Wednesday9:00 AM - 7:00 PM
  • Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 7:00 PM
  • Saturday9:00 AM - 6:00 PM
  • SundayClosed